Google can apparently revoke the software licenses from Android TV makers if they also make devices running certain forked versions of its operating system, including Amazon Fire TV, according to a new report from Protocol . Protocol reports that this allowed Google to bar some of its partners from also working with its smart home rival Amazon. Going against Google’s licensing terms could be bad for TV makers who also make Android phones Going against Google’s strict licensing terms could be potentially disastrous for TV makers who also make smartphones that run Android, like LG or Samsung. The company did say it puts Android TV devices that offer Google’s services and the Play Store through security review and compatibility testing to protect user data privacy and security. The company also argued that it tries to provide consistent and secure software experiences with vetted versions of Android, and that apps may not work like users expect on an Android device that’s hasn’t been run through the company’s compatibility testing process. However, it should be noted that both Google and Amazon are facing an uphill battle against Roku in TV OS adoption. Over 30 percent of all new TV streaming devices sold in the US in the first quarter of last year ran Roku software , according to a Strategy Analytics report published last June . Note that those numbers include the sales of both streaming boxes and TVs running Roku’s, Amazon’s, or Google’s software. But they still show that even though Google may be keeping Amazon from powering more smart TVs, both of the tech giants still have a long way to go to overtake Roku.
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