The funding, which is undisclosed, will enable Intilery to expand the sales and marketing team and develop its commercial offering. Intilery’s unique technology designs and enhances customer relationship management (CRM) strategies for businesses across multiple sectors. Its real-time, omnichannel CRM platform offers its clients a 360-view of its marketing activities, as well as enabling them to visualise and create real-time AI-powered customer journeys. The UK holds the largest global CRM market share across Europe, a growing sector forecasted to reach around £32.33bn by 2023. Prior to co-founding Intilery with Tom, Gareth was the international IT director and a member of the senior management team at MoneySupermarket and latterly the CIO at Manchester-based The Hut Group. Dean Cox, investment manager at Maven, said: “There is an ever increasing global demand for businesses, SMEs and large corporates, to collect and analyse real time data in order to better understand their customers behaviour, and Intilery’s product meets this need by providing clients with access to information such as as day-to-day engagement and digital marketing campaigns. Gareth James said: “We are delighted to have Maven on board as we grow Intilery into an international brand. “Over the past eight years we have organically grown, supplying many of Europe’s leading consumer brands with the access to key metrics that they need. “This is now the right time to take the sales and marketing activity to the next level, on the back of the UKs leading customer engagement platform.” Clare Hayward, chair of Cheshire and Warrington Local Enterprise Partnership, said: “Intilery are an innovative technology company in a growing sector whose product helps other businesses.
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